Maintaining Integrity in iGaming: How Soft2Bet Finds the Right Balance Between Risk Control and Player Experience

Soft2Bet operates with 19 licenses across 11 jurisdictions and considers compliance an essential element of its product. The company has developed its own proprietary compliance ecosystem, which includes real-time monitoring to identify various behavioral risks, a structured training platform integrated with internal policies, market-specific KYC, AML, and RG controls, and MEGA, the internal gamification layer designed to promote a responsible and engaging gaming experience.

Soft2Bet’s operating model has enabled rapid launches in regulated markets while maintaining an impeccable regulatory record. As a proud member of the International Betting Integrity Association (IBIA), Soft2Bet continues to receive public recognition for its innovative products and brands, demonstrating that rigorous controls and a positive user experience can successfully coexist.

Fighting Fraud in Contemporary iGaming: Sophisticated Pressure, Disciplined Response

Modern fraud in sports betting sites and online casinos is now organized, agile, and technically advanced. Malicious operators analyze promotions and live markets, use and link identities across multiple devices, and constantly seek vulnerabilities to exploit. The response must be equally disciplined, based on verifiable evidence and cross-functional expertise.

Here is how Soft2Bet responds to these continuously evolving threats:

• Always-on investigative capability: detects and disrupts fraud quickly while ensuring smooth day-to-day operations;
• Collaborative by design: a unified approach ensures that compliance, legal, risk management, KYC, AML, product, and support functions operate as a single cohesive unit;
• Fast signal flow: timely detection, followed by decisive action and rapid implementation, is fully embedded within Soft2Bet’s systems;
• Audit-ready recordkeeping: every action and decision is meticulously logged in a compliance file, ensuring transparency and accountability;
• Regulatory alignment: controls are verified against market rules and adapted to the specific requirements of each market;
• Balanced approach: effectively eliminates fraud without creating excessive friction for compliant users or distorting gaming incentives.
  

What Triggers an Investigation?

An investigation is initiated when there is reasonable suspicion based on defined risk indicators and patterns, rather than simply when a preset threshold is exceeded. Because Soft2Bet manages monitoring systems, data, and case tracking internally, relevant data is captured immediately, enabling rapid scoping and objective definition, role assignment, and evidence recording.

Proportionality is critical because regulatory requirements vary by market. Some licenses require identification at registration, while others apply controls based on spending or payout thresholds. The Compliance team maintains license-specific guidelines, ensuring that a single investigation follows the correct KYC pathway across all involved jurisdictions. This keeps the company aligned with local regulations and avoids overcorrection that would slow down compliant users.

Case interventions are targeted and time-bound. Every action is logged with timestamps, rationale, and regulatory references. All operations are risk-based, reviewable, and auditable to ensure accountability and transparency. Customer-specific interventions are lifted if suspicion is ruled out; if suspicion is confirmed, the account is suspended or closed in accordance with license conditions and recorded accordingly.

The core principle is simple. AML, KYC, and Responsible Gaming must work together to ensure that revenues are compliant and sustainable. Conducting timely and well-documented investigations ensures regulatory compliance and revenue stability. This is why Soft2Bet invests in risk- and evidence-based investigations, applying deeper scrutiny only when risk signals justify it.

Proportionate Controls: Strict Where Necessary, Light Where Possible

The principle is simple: apply enhanced controls when risk signals require it and maintain fast, seamless paths for trusted players.

The default experience is smooth, with controls applied discreetly in the background. Account-level interventions are triggered only when risk indicators justify them.

When risk remains below the intervention threshold, the account continues to be monitored without compromising the gaming experience.

If suspicions increase, targeted measures such as enhanced due diligence are applied and, where policies allow, customized restrictions are imposed exclusively on the account under investigation during the review.

If fraudulent behavior is confirmed, decisive action is taken in accordance with license terms and applicable regulations.

In all cases, actions are limited to specific users, avoiding broad interventions that could disrupt routine play. A risk-based approach is essential.

Every intervention is fully recorded, with start and end timestamps, rationale, and regulatory references, and the outcome is reviewed to ensure that temporary measures do not become permanent barriers. This prevents “slow corruption” caused by short-term solutions remaining in place.

Communication follows the same logic, providing clear explanations of requirements, decisions, and rationale, requesting only the necessary information and lifting interventions if suspicions are not confirmed. In the event of confirmation, the account is closed in full compliance with license conditions. The vast majority of players remain unaffected: promotions proceed as normal and gameplay flow remains intact, while investigations handle malicious actors in the background.

Organized Bonus Abuse: Reality, Not Theory

Coordinated networks often synchronize registrations and promotions, organize deposits and qualification steps within minutes, and rotate devices and payment methods to mask connections and appear independent. On their own, each touchpoint may seem legitimate. Investigations analyze a broad set of factors, customized to the specific characteristics of each case. These include, for example, repetitions, sequences, recurring patterns, and hidden connections, to assess whether the behavior constitutes cheating, abuse, or unfair advantage.

When signals exceed the risk threshold, analysts collect, analyze, and archive evidence, continuously reassessing the overall picture as new information emerges. Legal checks, device reputation reviews, and payment analyses are also conducted. Actions are targeted and timely, so as not to affect the experience of compliant players with additional checks. The goal is to quickly disrupt abusive behavior and protect the reward model, preventing short-term incentives from overriding progress-based engagement.

If the activity involves multiple products, linked cases are examined together across the sports betting and casino verticals, ensuring a coordinated and comprehensive response.

“The discipline is constant: preserve evidence, intervene proportionately, and adapt the product to neutralize unfair strategies.”

Fraud Beyond Bonus Abuse: A Coherent Framework

Fraud rarely appears in isolation. Multi-accounting often accompanies suspicious payment activity; matched player groups in sportsbooks can overlap with acquisition spikes in casinos; device reuse and affiliate irregularities can occur in both contexts. By examining these interconnected signals within a single investigation, Soft2Bet is able to identify and close small gaps before they turn into systemic corruption of terms, promotions, odds, and bookmaker limits. This approach accelerates intervention timelines because a single case owner captures and records a holistic view of the overall picture, rather than chasing isolated alerts.

This is where Soft2Bet’s internal model delivers results. Monitoring and training are managed in-house, allowing teams to learn and apply the specific obligations of each jurisdiction directly on the company platform, while systems trigger the right signals at the right time. A methodical and comprehensive investigation consolidates all streams into decisions based on concrete evidence, clearly documentable and demonstrable to regulators, partners, and auditors. All outcomes are securely recorded, and the record is audit-ready if required.

The connected view is an additional safeguard. It protects against potential internal corruption of standards, such as arbitrary interpretations, rushed approvals, or inconsistent use of authority. Formalized and documented investigation files create operational certainty, promote consistency, and protect licenses and partner relationships.

Product as Control: Motivational Engineering Reduces the Attractiveness of Abuse

Design matters as much as fraud detection. MEGA, Soft2Bet’s motivational layer, shifts value from short-term promotional spikes to long-term earned progress. Sessions are paced, player journeys emphasize missions and objectives, and rewards are distributed to maintain steady engagement rather than sporadic, peak-driven activity. The result is a product that is less attractive to coordinated networks seeking short-term gains, thereby reducing the risk that promotions distort player behavior.

Because MEGA is integrated into the platform, teams can react quickly when an investigation reveals new information. As the product evolves, Soft2Bet can update eligibility rules, refine device reputation weighting, adjust deposit and withdrawal limits, and rebalance mission rewards without introducing changes that slow down everyday play. Brands operating MEGA prioritize progression and content over aggressive bonuses, supporting retention, reducing promotional pressure, and protecting integrity at scale, while keeping daily player journeys smooth and consistent.

Human Oversight: By Design

While automation excels at identifying patterns and red flags, critical decisions are always made by people. Analysts validate findings, legal checks verify necessity and proportionality against license conditions, and Operations and Product teams apply targeted, proportionate interventions or configuration changes. Every step is recorded with evidence and timestamped rationale, ensuring the investigation file is transparent and audit-ready.

The financial logic is straightforward. AML, KYC, and Responsible Gaming must work together to keep revenues sustainable and prevent them from being undermined by corrective actions later on. For this reason, Soft2Bet prioritizes agility and invests in cross-functional investigation standards rather than relying solely on generic tools.

Protection against overreach is also built in. Controls are calibrated to the identified risk, so interventions prevent abuse while preserving a smooth experience for compliant players. Overly broad measures can create a form of internal corruption when temporary solutions become permanent obstacles. Governance controls and post-action reviews prevent this drift and keep the operating model balanced.

Evidence, Documentation, and Danish Expectations

Every investigation produces complete documentation. The file records the trigger, retained data, analysis performed, decision logic, and final outcomes. It includes timestamps and details on ownership, applicable license conditions, customer communications, any KYC or EDD stages, and product changes where required. This creates a clear, verifiable trail from initial signal to resolution, making the reasoning easy to follow.

In Denmark, this level of record retention enables fast, informed dialogue with customers, regulators, service providers, and other stakeholders. It demonstrates that actions taken are necessary, proportionate, and timely, reducing the risk of disputes, as questions can be answered with concrete evidence rather than relying on memory or vague statements. Consistent documentation also helps prevent the silent corruption of standards that can occur when cases are handled informally or when temporary measures remain in place for too long.

Where sports betting signals raise concerns about market integrity, Soft2Bet integrates cases through its participation in the International Betting Integrity Association (IBIA), sharing information in accordance with its membership rules.

In May 2024, Soft2Bet activated its IBIA membership in Ontario, and its brand Tooniebet.com powers IBIA’s integrity monitoring platform.
“Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its commitment to using the best integrity protection available for its sports betting product. We are pleased to integrate Tooniebet into our integrity monitoring system and look forward to working closely with Soft2Bet to maintain the high integrity of its product,” said Khalid Ali, CEO of IBIA.

Where patterns involve multi-accounting, organized bonus abuse, or other fraud, the same discipline applies. The evidence package is ready for review by external bodies and can be shared in line with regulatory and legal requirements, with appropriate redactions to protect privacy.

Each case concludes with a clear resolution. Temporary controls are removed once risk is mitigated, lessons learned are documented, and the file retention period is set in accordance with applicable market regulations. This routine keeps the audit trail clean, ensures proportionate controls, and reinforces partner confidence in Soft2Bet’s end-to-end handling of investigations.

Regulators are responding to emerging fraud trends by issuing clear, practical guidance to protect market integrity. A notable example is the Danish Gambling Authority’s guidelines, published in May 2025, on the prevention and detection of match-fixing. These guidelines explain operator obligations under an executive order and include detailed guidance on reporting procedures.

Overall, these guidelines require license holders to immediately investigate suspicious circumstances and, where appropriate, refuse to accept bets; retain written records of every investigation for five years, including cases where suspicion is ruled out; report any suspected match-fixing without delay using the Stopmatchfixing reporting channel; maintain an independent whistleblowing program allowing employees to report concerns anonymously; and document follow-up actions. The direction is consistent: risk-based controls, rapid escalation, and verifiable records, enabling operators to act decisively as fraud tactics evolve.

Meaningful Outcomes for Partners

From an operational perspective, by managing monitoring, training, and decision-making systems internally, Soft2Bet ensures rapid mitigation timelines in the event of fraud. Fixes are implemented promptly, reducing compliance execution time by approximately 30%. The control framework is customized per license and applied across the entire platform. Baseline controls run continuously, while additional customer-level checks are triggered only when indicators require them, ensuring smooth player journeys for compliant users.

During the reference period, Soft2Bet maintained full compliance across all jurisdictions, with no significant fines or regulatory breaches, while securing additional licenses and launching new brands. These results provide concrete evidence of control quality, audit-ready records, and execution speed.

In recent years, the Soft2Bet platform has received numerous industry awards for its innovative approach, stability, and compliance. For partners, these recognitions signal measured control and a strong user experience without introducing unnecessary friction.

A Closer Look at the End-to-End Flow

The journey from investigation initiation to case closure is designed to prevent external corruption and internal drift. Monitoring is calibrated to surface behavioral risk without creating excessive queues. Once a risk threshold is reached, an investigation is launched: evidence is immediately preserved, concerns and hypotheses are articulated in clear language, and scope, roles, and timelines are defined.

Actions are constrained by license-specific KYC and Responsible Gaming rules. If an issue spans multiple product lines, linked cases are reviewed holistically across sports betting and casino verticals, ensuring a complete picture. Decisions are based on behavior, risk, and evidence, with the Legal and Compliance departments reviewing the relevance of sanctions before application.

There are two paths. Case interventions are targeted, time-bound, and reversible for specific customers. Eligibility may be restricted for the flagged account and device, or the account reputation may be recalculated. Product changes, by contrast, update baseline settings for all users in a market or across the platform and remain in effect until reviewed.

Every account-level action is logged with reason, timestamp, and rule reference. Product changes follow a change-control process with owner, rationale, effective date, and regulatory reference. Communications with customers and regulators are consistent with the intervention applied. Affected customers receive only the necessary information, while internal notes document product changes, ensuring compliant groups continue progressing without friction.

Closing the loop is essential. Customer-specific interventions are lifted when suspicions are not confirmed. When suspicions are confirmed, the account is closed under license conditions and the customer is no longer permitted to play. Outcomes are reviewed and lessons learned are fed back into monitoring rules, training content, and playbooks. This routine prevents quick fixes from becoming permanent obstacles, stops small rules from turning into process corruption, and provides partners with predictable operations and fewer surprises.

Why This Approach Works in Markets Like Denmark, Romania, and Ontario

These are competitive, tightly regulated markets, so controls must be effective and practical. Monitoring, training, and decision-making are tightly interconnected: investigations are triggered based on predefined thresholds, and every action is logged and reviewed.

MEGA shifts value from one-off bonuses to long-term progression, reducing reliance on bonuses and keeping the core journey stable for compliant users.

Lessons Applied Whenever Patterns Recur

Fraud patterns recur continuously, and response speed is critical, as organized abuse adapts quickly. By managing monitoring, analytics tools, and product controls internally, Soft2Bet shortens the time between signals, stopping potential corruption before it materializes. Proportionality is essential: the vast majority of users behave correctly. Actions target accounts and behaviors that exceed the risk threshold, while elsewhere controls remain light, always aligned with license conditions.

Documentation is non-negotiable. Every investigation records the trigger event, analysis, decisions, and outcomes. This preserves the audit trail, preventing interpretive drift and protecting against internal corruption that can arise when teams rely on memory alone.

Product design is part of the control framework. When value is earned through genuine progress rather than upfront bonuses, the incentive to manipulate decreases and the investigation curve flattens over time. These best practices are embedded in how Soft2Bet operates. They are reflected in public communications, executive discussions, and Nordic brand positioning, and are applied whenever a coordinated pattern emerges.

People, Processes, and Products Working Together

People identify what dashboards do not detect; dashboards highlight what people cannot monitor continuously. Soft2Bet combines automated monitoring with expert review, keeping training connected to live policies within its internal platform. These flows converge during investigations: analysts select signals, the legal team verifies proportionality, risk calibrates control settings, and product deploys configuration changes. Because the steps are consolidated into a single workflow, every decision can be clearly explained to partners, auditors, and regulators, with complete and transparent traceability.

MEGA provides the product lever: by prioritizing progression and non-monetary outcomes, it reduces the attractiveness of one-off tactics and makes it harder for coordinated networks to monetize temporary gaps. In markets such as Denmark, where promotional bonuses are regulated, this approach supports integrity and helps prevent the slow corruption that can result from excessive promotions.

The business logic is simple. AML, KYC, and Responsible Gaming must work together so that revenues remain usable and do not become liabilities. Investment in the investigation journey and MEGA engagement design represents a concrete business expense, as it reduces write-downs and remediation costs, protects margins, and enables safe operations even in the most complex markets.

What Can Partners Expect?

The tactics used to exploit iGaming platforms will continue to evolve. Malicious actors will look for new angles, link identities across multiple devices, and attempt to turn small gaps into repeatable gains.

Soft2Bet’s response remains consistent and practical. Monitoring and training are always active, staff are kept up to date, every investigation is documented, and experience design ensures that long-term progress—not occasional extraction—creates value. Controls are proportionate: strict where evidence indicates fraud, light elsewhere, and always compliant with market regulations.

This approach disrupts fraud without adding friction or allowing the silent corruption of incentives. When a coordinated network emerges, the response is consistent: rapid investigation, proportionate controls, justified decisions, and targeted product changes that close any identified gaps.

Focus on Cutting-Edge Technology

Through Amazon Web Services technology, Soft2Bet has built a cloud data foundation capable of delivering near real-time insights and measurable outcomes. As highlighted in the AWS case study, migrating analytics and critical workloads improved campaign speed, issue resolution, and regulatory reporting, while reducing infrastructure costs.

Soft2Bet’s engineering upgrade quantifies the impact as a 55% reduction in processing spend, an improvement of over 200% in time-to-market, a 70% faster partner onboarding cycle, and lower latency across live products. By unifying data on AWS with Snowflake and core services such as Amazon S3 and Amazon RDS, the platform can run MEGA and market toggles at scale, maintain complete audit trails, and implement country-specific changes without disrupting compliant player journeys.

Final Considerations

Soft2Bet demonstrates that integrity and player experience can coexist. Control, applied license by license, covers the entire platform, and customer-specific interventions are activated only when indicators justify them. Investigations are evidence-based and documented, product settings are updated when a pattern is confirmed, and MEGA keeps engagement focused on progress rather than short-term offers. The result is faster mitigation, clean audit trails, and a stable iGaming experience for compliant players.

Looking ahead, the objective remains clear: keep controls proportionate, decisions verifiable, and the product simple to use. Through participation in IBIA, an AWS-based data stack, and MEGA’s configurable journeys, Soft2Bet can rapidly implement changes, comply with local regulations, and protect integrity at scale. Partners can expect predictable operations, fewer surprises, and a smooth iGaming journey that balances risk control with a reliable player experience.